You need to have a “like box” on your blog that is linked to Facebook. This allows people to “like” you on Facebook. Visitors won’t need to navigate away from your blog to give you a “like”. This will give you greater exposure on Facebook which can lead to a greater amount of visitors to your site.
Maintaining a social media presence can boost your company and help you reach more customers. Social networks allow companies to communicate with customers, as well feed them information directly related to the company. Marketing promotions are a breeze to deliver if you use social media.
Frequently update your social networking site. A lot of users of social networks will expect you to update frequently. If you don’t do this, you may get a bad reputation and that loses customers. Depending on your product or service, don’t spam your customers unnecessarily with irrelevant information all day long; but, you should make updates 3-4 times per week.
Maintain a current and relevant blog. Blogs are a great place to post information on promotions or sales. Important news should also be kept in your blogs. – add them to your site too.
Do not appear haughty, but remain humble when using social media to your benefit. No matter what the size of your company, if your posts come off as arrogant or boastful, your followers will let you know. Remember that your followers and customers have all the control. If it weren’t for them, you would be out of business.
It’s important to respond to customer comments, complaints and reviews on social media sites as soon as possible. Keep your responses brief, professional and helpful, but respond as soon as you can so you’ll get a good reputation. This will ensure that you don’t ruin your reputation online. Interact with your customers and network members by replying to both positive and negative feedback. If you just ignore them, such posts can cause your reputation to suffer. On the other hand, responding to them quickly and appropriately could have an overall net positive effect.
You should definitely think twice before you hire out a company dealing specifically in social media marketing. Many of these types of companies are fraudulent and scam business owners that are inexperienced in Internet marketing. Some of these operations will use tricky methods of creating fake social media accounts through automation and proxy servers. Because these services use abusive tactics, your message is generally not seen by too many real people, as the view counts are fake and the fraudulent accounts are generally terminated fairly quickly.
Try using Facebook games. Creating your own games is relatively easy: use your creativity to come up with games about your products and industry. Many brands have executed this marketing technique effectively, turning their little Facebook app into a viral sensation. If you can swing the expense, consider consulting with a game designer who can create an application that you can share on Facebook.
Make sure that you provide valuable answers to the questions on your social networking websites. Check notifications often and read the messages in your inbox several times a day. You can change settings to get your notifications in your regular email box. Keep in mind that everything you’re writing as a comment or a response to one person can be viewed by anyone who goes to your site.
Make relevant and interesting Twitter posts at least once per day. You want to stand out, but make sure not to be annoying. Also, make sure that you focus on volume when you are dealing with Twitter. A good trick is to always keep it short and sweet. This way, you can split one main topic into a few different tweets.
You can set up your Twitter account so that your blog posts are automatically twitted. You can also choose a couple of your favorite high-quality blogs to promote on your Twitter. Post links to these blogs when they are updated so that you can build relationships with the bloggers and provide your readers with interesting content. They will love being mentioned on a company’s feed, and all of your followers will benefit from the conversation.
You can have your LinkedIn page linked to your blog posts via a blog feed application. Simply put up your article and it will show up as LinkedIn-updated. You will not spend as much time this way and you will get more visibility and you will also reach out to your friends on LinkedIN.
It is extremely important to know what sort of person is likely to find your business’s social media profile interesting. You need to find out what these people are using social networks for, how much time they are spending on this type of website and what kind of content they would like to see.
You will never be successful with social media promotion if you aren’t aware of who your target audience is. You will see that people visiting Social media sites for so many different ways, how much they use them, and what they want to get out of them.
Practice patience. Not everyone is going to give you their trust right away. This is something you have to earn. Keep a calm attitude and work to garner trust on an individual basis. You’ll be surprised at how many people you do make a mark on by simply concentrating on one person’s problems or ideas.
Your social media sites are a great way to advertise your business and encourage people to visit in person or order your products online. Publicize the specials you are currently running. Provide printable coupons or incentives, such as special offers for Facebook friends of your business. Adding you on social media must provide your customers with a perk or benefit or they won’t bother.
Update your social network profiles when you post new content on your blog. This can help alert your followers to new and relevant information on your site, making it more likely that they will stop by to check it out.
Maintaining a strong social media presence will provide your business with many benefits. By using the advice in the above article, you will increase customer communication and expand your customer base with social media marketing.
Try getting more followers on your social media by offering special coupons and discounts with those that like or follow your page. Even though you are selling at a discount, you will make up for it with increased volume of sales and a customer base who feels connected to you.