You need to tie all of your social media sites together using links in order to have the most successful campaign Put links in place on your blog that allow readers to follow your Twitter comments, view your YouTube videos and “like” your Facebook page. Your Twitter profile should link back to your Facebook profile and blog. These links will help you reach out to a wider audience and the same people will be exposed to your content more than once.
While it’s likely you’re somewhat familiar with social media marketing, you may not have a deep understanding of it. More traditional methods might be your specialty. At its core it is not that different from other marketing techniques, though; there is nothing stopping you from harnessing the emergent potential of social media marketing. Here are some examples of how you can do that.
Add a special box to your blog to give visitors access to the Facebook “like” function. By clicking on this icon, they can give you a Facebook “like” vote. This will allow visitors to “like” the post and they do not have to leave the blog. Making it this easy makes it more likely that people will do so and it gives you more exposure.
Be sure that you have a blog, and keep the content fresh with helpful information. Post any promotions or sales you have via your blog. Your blog can also announce clearances, specials and changes in location or hours. – make sure you post these to your blog as well.
Plan your high-level social media strategy wisely and carefully. Without an overall business plan you may find yourself moving from one trend to another without allowing any of them time to really work. Look for a good balance between tried and true methods and the latest trends, then adjust and enact your strategy accordingly.
It is important to decide how involved you want to be with your customers. If increasing immediate sales is your main objective, it may be better to stay streamlined on an advertising approach using social media as merely a tool. If you wish to have a conversation with your customers to get on their level, try starting by saying hello. The customers and followers should help lead the conversations from that point.
Tie all your social media pages together with links. Your blog should have buttons that let your readers instantly follow your Twitter feed, “like” your Facebook content, and watch your YouTube videos. Be sure your Twitter profile contains a URL for your Facebook profile and your blog. When you come up with different types of links in social media, you help to generate a larger customer base.
Add a tag to your Twitter posts. Tags will show after the # symbol. They will allow your updates to show up in feeds for particular subscribers. Find tags that would be followed by potential customers and people who would be interested in your industry.
Put a Facebook “like” button on the top right corner of your blog. This is a Facebook feature that will really help you tie your different sites in together. People can do this without navigating away from the page. When you make it easy, more people will respond and you increase your own exposure.
Create a Yahoo account, and browse through Yahoo answers. This website lets people ask questions and then allows others to offer answers. Find questions that are relevant to your business. Answer the questions in an astute and professional manner, and provide information about your business in your answers. You could quickly become an expert by providing quality answers, in a particular category.
Your website should include relevant social networking widgets. This is an easy way for visitors to share your site. It can also serve as a tool for your followers to re-tweet or vote on something they find interesting.
You will not have a successful social media campaign if you do not have a good understanding of your target audience. You have to figure out what everyone is using their social network for as well as how often they use it. This will help you figure out what kind of things they wish to see.
When using social media for your business, it is important to reply to your customer’s questions and comments. Comments can get lost in the shuffle, so make a habit of specifically looking for new comments every time you check your feed.
Update your social media pages often to increase interest. If you are in the midst of a product launch, your followers will expect you to update many times per day. On the other hand, if you struggle to find content to post, perhaps you should think about updating your status less often.
Social Media Marketing
Keep track of your progress. Create measurable statistics that track your new activity and followers. In order to identify the most effective decisions you have come up with so far for developing better strategies, work to link the figures with your actions. If you don’t track it, you’ll have no idea if your social media strategy is working.
Go ahead and get help with social media marketing if you need it. The market is massive, and professionals exist who can formulate a social media marketing strategy for your company. They are expensive, so you will need to spend a lot if you choose to go this route.
If you choose to use a social media site in your marketing plans, remember that people need to know that they are being heard. Respond to customer complaints and feedback immediately so your customers know you are listening to them. Make changes if it seems like the majority of your customers, followers or users are requesting a specific alteration.
Keep active on your page otherwise you will fade into oblivion. You can’t be successful without being social. This will increase followers and improve your social media marketing strategy. On the opposite side of the coin, when you are always putting new information on your social site and giving people something to chat about, your chance of success increases exponentially.
Get your clientele to take surveys regarding their social media usage. If your customers are on social networks for more than one hour per day, you need to create a brand page. If your potential customers don’t use social networking, it probably isn’t worth setting up a presence on social media.
For social media profiles, it is a good idea to have both a button for the RSS feed of updates and prominent buttons to click to link to your business website. At a minimum, these buttons should appear on your company site, your blog, and email and forum signatures. Also, link between profiles for maximum exposure.
Harnessing social media for marketing purposes can create more hype for one’s business. When users of social media share reviews or other tidbits of information regarding a business, the business benefits even more. To get your followers to share your information, you’ll need to provide them with incentives like special offers and contests.
Social Media Marketing
If a person starts following your Twitter account, follow theirs in return. Many of your followers expect this. It is a way to prove you respect those who follow you, and that you don’t see yourself as being higher than them. You are going to retain a lot more new followers if you give them some attention through tweets and following them back.
When you learn social media marketing, you will see that it is similar to other types of marketing; however, it also has some very unique rewards and challenges. Use this advice to get the most out of your campaign in social media marketing. You will learn that social media marketing is profitable and highly effective. It can even be a lot of fun if you use social media correctly.
Be active with your Facebook fans. Also, be sure to acknowledge everyone who comments on your page. Answer questions as clearly and helpfully as possible. This makes them feel like you care more about them.